Analysis of a music video;

Applications of Barthes codes:

Chet Faker: Gold

Semic/ Symbolic code: 

The setting of the roads is a classic metaphor for someone’s journey; a long, straight and seemingly endless journey (whether it’s bad or not so is up to you). The use of the town in the background suggests that by moving away you are furthering yourself/ himself from the community. The only way you can tell it’s a town is by a few lights coming from windows and light posts by the side of the road. This can mean he has gone through a breakup or whichever topic issue which would apply to a situation, a lack of love in his life. This leading to the car crash after having driven himself from society. The combination of stereotypes accumulating to an answer.

The use of the deer besides the car may indicate a symbolism of an ironic “deer in the headlights” in the sense that the deer wasn’t even slightly fazed by the oncoming car whilst he speed out of control and crashed.

Proairetic/ Hermeneutic:

The use of both performance and narrative based may leave the audience confused and wonder why both were used when neither coincide; an overall confusing video in terms of the proairetic code but mostly the image of the car crash which would leave the audience wanting a resolution of narrative; why is this car here? Why has it crashed? How does it link to the girls? How does it link to their actions? How does it link to the lyrics? All of these questions haven’t been answered and so refer to further narrative action which goes beyond what the video applies and so leaves the audience analysing every piece of info they have at hand. This would keep the audience intrigued, and wanting to listen to the song again and this means the video will again views, popularity and publicity.