Evaluation; "How effective is the combination of your main product and ancillary texts?"

Digipak

Front cover Final cut

Ancillary Final Cut

Cd

This is my first draft CD and i feel very happy with the simplistic and minimalist feel to it; i feel like the disks are often too crowded with image i feel they should be left as simplistic as possible.

Back cover

this was the basic template i based the rest of the back cover on; the two images were cut and cropped to fit so that the faces and background matched. i then used a shape tool to outline the triangles and create an X shape to cut up the image. from this i put a transparency and invert on the triangles so that the colours of the base image were inverted slightly so it was obvious that the triangles were different to the image itself to give the image some depth.  

i added some further detail to the image; such as an underlining under the title, additional content to make the image look more authentic (using my label "Slash records) etc. 

i realised after publishing that there was a blue line across the top of the bottom strap line; i fixed this by placing a purple bar over the top to stop this conflict. 

Inside cover

 This is the inside cover i am using for my Digipak; I created a ghosting effect using Fotor (An online image editing side) by placing three of my photos over one another and reducing their transparency to 60% each besides the top image which remained at a higher transparency to make it easier to see the other images behind it.

After consideration i used a tool to lower the lighting of th photo to fit the rest of the house style as well as keep attention off of this image as it's not what i want a potential viewer to be looking at. 

Front Cover

I simple and close up image of the artist with the same background that is consistent to the digipak and ancillary text, this is like a smaller version of the ancillary which showed an image of the artist (the ancillary photos were taken portrait to get a longer and more poster feel to them) looking directly at the camera.I felt this was appropriate to keep a consistent house style. however, unlike the poster this image was fully focused and was almost as if the ancillary had been a drum role to the actual album which would be used to create hype as the audience knew what they were getting but couldn't quite experience it yet.

ancillary second draft

A second attempt using a more vertical style and taking a more performance theme; in the sense that it looks more like a Broadway time performance which correlates to the theme of "on stage" performance in the video. I also used a larger amount of effect on the main image itself as i felt the first attempt looked too much like the photo had just been slapped onto a canvas

Ancillary Draft 1

A very minimalistic image of the artist set to a blank and rough background (one which obviously corresponds to the location the video was filmed in); a minimalistic studio setting with an often black background. The use of purple was an idea I thought to be good, I had planned to use purple as a house colour for the artist with some of my posts backgrounds having this as a main colour. I felt it suited to genre, the artist and the colour scheme.

Music Video: Flume/Sumit On Top

https://www.youtube.com/watch?v=XzI-TEkigWs&feature=youtu.be

Album cover conventions inspiration

Whilst both varying hugely in genre both of these covers show an interesting layout; with the use of corners and areas besides the centre of the page for use of text and other images. i find this interesting and will hope to incorporate this into my coursework.

Setting

 

The setting for this is very important; I am looking to use a large dark space as this is the perfect setting for an ambiguous expressive act as it is leads the audience to focus on the dance and the black represents how the dancer has shut out the rest of the world because she is (as the audience is) solely focussed on the dance. I am using a dance studio.

Some shots I’ve used as inspiration can also be seen on the mood board I have on my music video treatment.

effects inspiration

Image morphing and blending is a technique id definitely try and attempt; it fits with the genre perfectly with the slow baselines and fluid beats. I can use adobe photoshot to blend two appropriate photos together however the time and effort may not be worth the outcome but it would be very attractive to pull it off.

Symbols in album covers

The use of symbols in album covers and digipaks creates a logo for the band besides their actual title/ name. This creates publicity and an easy way to spread hype about a product; Bring me the Horizon have used symbolism in numerous albums prior to release to create hype.

This is the album "Thats the spirit" and this image was spread over the internet as symbolic short term for the album.

Shot planning, day 2/studio

Shot planning

Afterschool, 3:30-5:30 pm

Day2/ Sequence 1:

1.      (Medium longshot) Extended choreographed dance sequence; both dancers in centre stage/ shot dancing.

2.      (Medium longshot) Secondary dance sequence

3.      (Medium longshot) Ending dance sequence

Sequence 2:

1.      (High angle, Medium longshot) Floor sequence

2.      (High angle, Medium longshot) Floor sequence secondary

3.      (High angle, medium longshot) Transitional sequence

4.      (Medium shot) Behind Tabby as she does a matrix style bend over

Sequence 3:

1.      (Close up) Crane shot of Tabby stood still

2.      (Medium to close up) focus in on tabby

3.      (Close up) Pan of Tabby looking at cam

4.      (Close up) pan of tabby hair flicking (backwards)

5.      (Close up) Pan of Tabby Hair flicking (Sideways)

6.      ( Longshot to close up) zoom into Tabby

7.      (Medium close up) tilt up on Lucy

8.      (Medium shot) Pan of Lucy against background

9.      (Medium Close up) profile of Lucy Doing a side ward head role

Sequence 4:

Colour scene blue

1.      (Medium longshot) A slow free hand pan focusing on the artist with a zoom at the end

2.      (Medium shot) a steady shot of the dancer moving within shot

3.      (Longshot) Longshot with slight zoom into dancer

4.      (Close up) close up of dancer from profile view as she dancers (head roll)

Sequence 5:

Colour sequence red

1.      (Medium shot) artist set off right performing

2.      (Medium close up) profile view of artist dancing slowly

3.      (Close up)

4.      (Medium shot)profile view of artist whilst she turns to camera

5.      (Medium close up) profile, view of artist as she hair flicks

6.      (Medium Longshot) artist performing interpretive dance (with delay in filming, to achieve ghosting effects later)

Equipment:

·        Camera (2x)

·        Tripod (2x)

·        Lighting system

·        Blue filter

·        Red filter

Video house style

Mirroring

Ghosting

Quick transitions 

Jump cuts/ layering

Shot Planning

Shot planning

Afterschool, 3:30-4:30 pm

Day1/ Sequence 1:

1. (Longshot to midshot) Tabby walks towards camera whilst a slow zoom out moves away from her

2. (Longshot to midshot) Lucy walks towards camera whilst in slow zoom out  

3. (Longshot to midshot) Tabby walks towards the camera whilst camera zooms in past her

4. (Longshot to midshot) Lucy walks towards camera whilst camera zooms in past her

5. (High angle, medium close up) Tracking shot of Lucy's feet entering camera and then overtaking camera (no pan)

6. (Close up) Tabby's face as she walks, pan to focus on her eyes as she walks past

Sequence 2:

1.   1. (Midshot close up Over the shoulder) hand held tracking shot of Tabby as she walks towards the entrance.

2    2. (Low angle, medium closeup) tracking shot of Tabby walking 

Sequence 3:

1. (medium close up) Tracking shot of both Tabby and Lucy, profile view whilst walking down the path way (brick wall visible)

2. (Longshot to midshot) Tracking shot  Tabby and Lucy walking down the path (sky in background)

3.  (Longshot to midshot) A still shot of Tabby and Lucy walking towards a camera, no zoom.

Equipment needed:

·        Camera

·        Tripod

Fonts inspiration

Shooting Plan

Fonts: SUMIT font

This use of the mirroring in this image i feel is  very effective, the artist often wearing a mask on stage, it is an easy way to represent more than one artist. I wish to use this in my coursework

Music video analysis and breakdown: Jack Johnson, Taylor